(CCC Promotion Video)
CCC is a research on the relationship between different cultures analyzed through chairs and sitting. A worldwide research in between anthropology and design that analyzes the cultural context of furniture and how globalization is affecting design around the world.
Cross Cultural Chairs is a nonproﬁt project, collaborating with the Dutch NGO, Architecture in Development in order to support projects related with the education sector, building relationships between communities and design.
这项研究的结果将在巴塞罗那设计博物馆（Barcelona Design Museum）中展出，同时展出的还有一本300页的书和一部纪录片。之后，展览将在米兰进行，并与StudioLabo FuoriSalone的创始人以及哥本哈根的Space 10合作。
The research will be presented at the Barcelona Design Museum in an exhibition, together with a 300-page book in collaboration with Studio Albert Romagosa and a documentary. Later the exhibition will follow in Milan collaborating with StudioLabo founder of the FuoriSalone and in Copenhagen with Space10.
The project will cover 8 of the most populated countries of the world, establishing a triangular relationship between CCC, a local design studio and their artisans. Understanding the cul-tural context, the manufacturing process and the use of local.
We already accomplish the ﬁrst 4 chapters of the research in: Brazil, Mexico,Japan and Indonesia.
In Indonesia we presented the chair at Museum Macan in Jakarta, collaborating with the Instituto Italiano di Cultura and the Italian Embassy. We invited Tita Larasati, art curator and designer with a past in Eindhoven Design Academy.
在中国，意大利设计师马太奥（Matteo Guarnaccia）先生选择与Benwu Studio一起合作，从全球产量最高的Monobloc 椅出发，解读当地的独特文化，创造出全新单品Multibloc。
In China, CCC is collaborating with Benwu Studio. We will start from the cutural phenonmenon behind the monobloc chairs and share the thoughts on local design. Also, the brand new product called Multibloc by Benwu Edition and CCC is releasing soon.
In China the analysis will be on the famous plastic Monobloc chair, as the epitome of mass-produced goods, it can be found everywhere, especially at the night markets.
Monobloc椅子是世界上使用最广泛的家具：白色塑料椅子 ，最初由加拿大设计师DC. Simpson于1946年设计。所谓的“monobloc”椅子的基本理念可以追溯到许多设计师的原始理念，即用一块材料做一把椅子。从20世纪50年代开始，新的塑料技术使得在铸造或冲压过程中只用一个生产步骤就能制造椅子成为可能。这就是绰号“Monobloc”的由来，它指的是这种简单的生产方法和由此产生的家具的简单外观。
Monobloc chair is the most widely used piece of furniture in the world: the white plastic chair, and it was originally designed by the Canadian designer D.C Simpson in 1946. The basic idea of the so-called "monobloc" chair goes back to the old vision of many designers to make a chair out of a single piece of material. From the 1950s, new plastics technologies made it possible to manufacture chairs in casting or pressing processes in a single production step. This is where the nickname "Monobloc" comes from, which refers to this simple production method and the simple appearance of the resulting furniture.
As the epitome of mass-produced goods, it can be found everywhere, especially at the night markets in China. Night markets operate at night and are typically open-air markets, and people come and leave in a fast pace with eating food at stalls. Thus, the stalls usually provide such convenient and affordable chairs with a low cost to keep customers move faster, as well as the stackable design aids setting up large gatherings and storage of the chairs afterwards. Especially in the 1990s, when copyright and intellectual property laws were only loosely enforced, monobloc chairs can be produced by any furniture manufactures or anyone, so the production amount of the chairs is widespread. Furthermore, monobloc chairs imply the street culture and represent the unique night markets culture in China.
Humans are separated by various contexts such as gender, race, wealth or geography. That humans usually fit in the certain category with their own identities and contexts, the monobloc chairs break such context rules since the objects widespread without connection to its environment.
Nowadays in China, monobloc chairs are still widely used at night markets; however, with the changing of consumption value for young people, monobloc chairs have left behind. With all the same design and similar production process, monobloc chairs are not able to attract young Chinese people since everyone seems focus on the design than the practical use. Thus, factories start to make knockoffs with cheap material.
Such knockoffs are originally use the chairs made of steel or metal inside the leather; however, with this context free characteristic, some Chinese factories try to produce those context free chairs as a knockoff of the furniture designed by foreign designers. Instead of using the real metal inside, they choose to use plastic chairs.
In such a rapid time with fast developing in China, people do not take notice of intellectual property or copyright of furniture, properties or parody designs, people tend to be more interested in brands with big names, or stuff in a trendy design. Moreover, with the knockoffs made in China have been known as a part of Chinese culture, monobloc chairs, which are simple to copy, stand for the quick consumption, mass production and context free. Such facts happening in China nowadays inspire us to do the design that covers the monobloc chair with a high quality material.
Here with the concept of “knockoffs made in China”, we try to use this kind of context free chairs to show how young Chinese people think of their identities with their consumption custom, and how such aspirational class object becoming recognized among young Chinese people. In other words, we want to change the inherent impression of monobloc chairs with such words meaning “ugly”, “dreaded”, or “awful”. Thus, we try to make some simple changes on the chairs without redesigning the whole thing. We will cover the chair with leather, and fill inside with plastic and sponge. We try to express the idea of “beauty inside out” and “knockoff culture” in a way to change the perception of young people regarding furniture or properties.
（Product Development cr. Benwu Studio）
（CCC_CHINA 工作进程 Production Process）
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描述：Multi-disciplinary design agency with expertise and experience in product, set and interior design.